Marketing activities take a substantial chunk of a company’s budget because it is a crucial activity which can improve the business performance and increase awareness. Therefore, there is need to look for better and cost-effective ways of promoting the business and one of the solutions is the use of promotional pens. There are different types of pens to use, and you can choose a personalize it to fit your business needs. It works well as a marketing tool, and you will not spend hugely to purchase the pens, unlike other marketing methods. Getting the right pen is crucial, and the following are some of the considerations to make.
Create a budget – You need to determine the amount of money that the company requires for promotional activities and the amount to dedicate specifically to promotional pens. As this might be your first time using promotional pens in the business, you need to know the detail of cost of purchasing promotional pens before you make a budget for it. Consulting some of the companies that have used promotional pens can give you a hint of the kind of expenses you will have to meet and an approximate amount of cash that can pay for every expense. You can proceed to look for promotional products suppliers in the market and get quotations for producing a specific number of promotional pens that you might use for a start. Picking a company which offers the least quotation is not advisable because it may not provide quality pens that you need to improve your business image.
Pen labeling and design – The outlook of the promotional pen is critical because it reflects the image of your business. Laser engraving and printing using machines are some of the techniques that suppliers use to label pens. You must know what you want to be included in the printing, and that may be the company logo, company name and the contact details on the pens and container. These details are important because they create awareness about your company and the products it deals in. The design of the pen is also outstanding, and the best one elevates the company’s status. If you are not conversant with existing models, the suppliers can help you choose an appropriate one.
Pen color – The choice of the right color is an art, and you must be creative when making this choice for the pens and the containers. It is advisable to use colors that are associated with your business. In most cases, the containers will always be on displays and clients can view it at all times and company colors remind the customers about the activities of the business. Use attractive colors that can get the attention of clients to notice your business. Doing all these activities alone can be hectic, and you can engage some of your employees and loyal clients to give you suggestions about design and color.