Advanced Web Copywriting Secret #1 – The Riveting Review

What do you do when what you’re trying to sell from your website isn’t selling? You’ve written what you think is great sales copy, you’re all excited…but when you post it online and start getting visitors…NOTHING. They ain’t buyin’ it!

This article will shed some light on a high-powered web content secret that will have you selling like crazy…just like the most successful online marketers.

So how do you go from no sales to plenty of sales with just a bunch of words?

ANSWER: Write a Review…

If you’ve been in e-commerce for any length of time, you probably know that when most people want to buy something, they will go to a search engine and type in “NAME OF PRODUCT + review” to find out if the product is worth buying or not.

And it makes sense, doesn’t it? An online sales letter or product description is just a self-serving pitch. But a third person review has a lot more credibility and honesty.

That’s been my experience: I’ve bought a ton of stuff online after reading a decent review. I’d head to the seller’s sales or landing page and think, “Ugh. This is awful!” And yet, despite of a crappy sales page, I would buy the product just based on the third-party review.

However, there is a right way and a wrong way to create a selling review. Get it right, and you’ll make a mint. Get it wrong, and you’ll be laughed off the Internet (and not make a penny).

Although there are so many different ways to put together a review, I’ve found the following structure to be incredibly persuasive.

The Structure of a Selling Review:

1. What was the problem that caused you to search?

Give a brief story of what caused you (or someone else) to look for a solution. What pain were you in?

2. How did you come across the product?

This could be through a search engine, a blog post, a recommendation on a forum, even thumbing through a magazine at the dentist’s office.

3. What are the problems that are typical for this TYPE of product?

Why haven’t other solutions turn out not to be solutions? What do people usually complain about in this category of products?

4. Now introduce the product. What is its name? What are the main promises of the product? What are some of its features and benefits? How would you describe it?

You might want to create a list of these before you start writing and then reference it as you write your review.

5. What is the downside to this product?

Nothing is perfect. And a review that sounds to good to be true, doesn’t sell crap. You’ll be gaining trust and credibility if you tell the readers about some minor imperfections or what it can’t do.

6. How are you going to wrap up the review?

Here you will state the main promises and how the product will help you reach them (or has helped you reach them). This is where you also make your recommendation and include a link to the sales page.

Should you create a review for your own product? I wouldn’t. Besides being unethical (like homemade testimonials), it has a good chance of sounding stilted or contrived. It would be far better to get some friends (or a professional copywriter) to try out your product. Hand them the above questions and let them come up with something that is honest and interesting (and you could always tweak it a bit to make it flow better).

How you use the review depends on your situation. It could be placed on a blog. It can have its own web page. It can be placed on a website that is specifically designed for product reviews.

BONUS TIP: You can get some practice with writing reviews AND make some money at the same time. How? By creating reviews for products that you have liked and becoming an affiliate for that product.

If you don’t have any reviews of your products, you will face an uphill battle of trying to make decent money. On the other hand, get a good review up and online and you’ll have a steady stream of customers for years to come!

Savvy Tips For Selling Luxury Real Estate In Athens

When you sell your luxury Athens home, you want to get the best price you can. The first step is to prepare the property for sale. Spruce it up and do any necessary maintenance and repairs. A well presented property can fetch a higher price. Attractive gardens and street appeal are important to create a good first impression.

Luxury home buyers are discerning and expect excellent quality. You don’t need to spend a lot of money to achieve a fresh look. Be careful not to overcapitalize.

Check if interiors need a new coat of paint. Skillful use of accessories such as cushions and vases can be effective in giving your home a lift. Declutter to accentuate a sense of spaciousness and get rid of shabby furniture and curtains. You can even hire furniture and plants until you sell.

When the home and gardens are in order, approach a real estate agency. One who specializes in luxury real estate in Athens would be ideal. Check their reputation and track record. Don’t settle on the first real estate agent you meet. Decide if you are going with a sole agent or if you will list your property with a number of agents.

Find out what strategies they propose for marketing your property. You want someone who is proactive and who has a strong network of contacts. Research current values in your area and settle on a realistic asking price.

You may be able to arrange an independent appraisal to give you a starting point. The aim is to start higher so you have room to come down in price. Find out what the agent’s fees are. These are often negotiable, especially on a luxury property.

Discuss whether it’s best to auction the property, put it on the open market or if there are other options. You need to be guided by the real estate agent who is the industry professional, but choose someone you feel you can work with. Set ground rules for communication and inspections but allow some flexibility as well.

When your luxury property is officially for sale, keep in touch with the real estate agent. Discuss any offers. If there are no offers or if you need to sell, review your position. Be clear on your bottom line. Continue to maintain the property so it is ready for inspection by prospective buyers.

Being savvy about selling your will get you a better price. It will also make the selling process less stressful and ensure a smoother process for all concerned.

Increased Options to Sell Gold May Decrease Consumer Confidence

Since the economic downturn starting back in 2007, the price of gold has steadily increased coinciding with catastrophic collapse of several markets: bank, housing, mortgage, and government. The increase in gold price has translated in to the increase of gold buying and selling from public, private, and government sectors, yet this increase in buyers has created a great confusion for sellers amongst all the choices, how to choose the best buyer that will create the greatest benefit. It is a healthy decision to sell gold and can come in hand a time of great need, the following will attempt to provide you with a basis for finding a reputable gold buyer and increase your confidence to sell gold.

Since the creation and popularity of the internet has eliminated barriers to entry for businesses and sole proprietors, there has been an increased level of competition. This allows for business to greatly compete on basis of price, quality of goods, and customer service. There are also many options to gather customer feedback or referrals. In order to sell gold, as a seller it is important to evaluate a gold buyer on the basis of each of these aspects. A buyer that does not provide some type of information on their prices, estimated transaction time, shipping carrier speeds and insurance, communication before the customer decides to sell, reviews, and overall level of transparency.

Out of the several options to sell gold whether online through the mail or locally in person, there are certainly trustworthy positive experiences to be had. The requirements necessary to create this experience are common sense and a basis for any successful transaction. Additional attention and care is needed with precious metals transactions since this industry is heavily enforced and small volume can translate to very high prices.

By taking the time to investigate the information provided by such businesses you will prevent yourself from being taken advantage of or not receiving a fair percentage of cash for gold.